Look out for two brilliant new pieces of sales literature which have been specifically designed for trade clients and their customers' needs, based on feedback to us.
One is a practical trade catalogue designed for the KBB industry. The other is a A5-sized brochure for consumers to browse through our complete range of handles.
HPP Trade Catalogue
The new trade catalogue is 50 per cent bigger than before. It now has a huge range of 6,000 products compared with 4,500 contained in our previous catalogue.
It's still a handy A5 size but has been updated and enhanced with many more products, images, captions and technical information. It also has more day-to-day practical information such as order codes, HPP website links and icons showing what products can be seen on video.
Furthermore, it has a new Samples and Marketing section, and the biggest-ever selection of Blum products including new drawer packs. The handles section has been doubled and the lighting section now includes the entire Sensio range.
Its storage section includes the new Slim Storage range and our flat-packs now include the EasyCab range. Products by Egger have been added to the worktops section while Blanco ranges have been added to an extended sink and taps section.
For doors, the new trade catalogue's coverage of HPP's own Avanti stock doors range, available for next day delivery, has doubled. There are also six new styles of HPP's Aspire vinyl-wrapped doors.
Our second publication is a 52-page A5-sized consumer brochure, highlighting our complete range of handles. It is designed to be used alongside our bigger A4-size 'A Unique Choice' Kitchen and Bedroom brochures.
Consumers tend to spend a great deal of time choosing handles so this attractive new catalogue gives them much more detail about our great range of handles.
Useful features include an accurate ruler printed in the catalogue, product ideas and graphics showing whether products are in standard, premium or premium-plus price ranges.
This handle brochure will be complemented by our growing range of handle display boards. Together with the Kitchen and Bedroom brochures and the new Handles brochure, this represents the ideal marketing set-up to help you showcase the complete range of HPP products to your customers.
Our customers should be receiving their new trade catalogue and Handle brochure in the next few days, along with information on how to order more copies. Digital PDF versions will also be available.